63%
would repurchase
3.8/5
package quality

price range

description

A cult-classic mascara dressed up in yellow plaid for the season.This best-selling vegan mascara lengthens, curls, and volumizes your lashes. A blend of curated ingredients soften and nourish your lashes with each coat, leaving them in perfect condition. Curl and separate every lash with the 360° magniLASH wand for a naturally defined and voluminous look.

ingredients

Ingredients: Aqua, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba, triethanolamine, alcohol, candelilla cera, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).

Reviews

Reviews


5.0
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12 years ago

I have tried a TON of natural mascaras, and while this one certainly is NOT the most "natural", it performs extremely well. The truly natural mascaras just can't provide the volume/length I was...

About reviewer (120 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBlack, Straight, Fine

EyesBlue



2.0
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12 years ago

When using this mascara, my lashes felt brittle and dry, not to mention my eyes feeling itchy. After a few hours, I noticed smudging under my eyes, which I expected since it does not hold lash...

About reviewer (51 reviews)

Age19-24

SkinCombination, Medium, Neutral

HairBlack, Straight, Medium

EyesBlack


4.0
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12 years ago

I like this mascara because it does seem to lengthen and seperate my lashes really well, only bad thing is the formula is pretty dry so it clumps a bit here and there. Wearing Maybelline Falsies...

About reviewer (179 reviews)

AgeUnder 18

SkinCombination, Fair, Warm

HairBrown, Straight, Fine

EyesBlue


4.0
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12 years ago

I love this product! I have almost non existant lashes, so this product is a life saver! a little expensive but completely worth it.

About reviewer (1 reviews)

AgeUnder 18

SkinCombination, Fair

HairBrown

EyesBrown


4.0
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12 years ago

For reference, I have medium length, very thick lashes that are straight. PROS: *Very very black, and is a very rich black mascara, it seems to be red based, rather than blue-grey based, the...

About reviewer (37 reviews)

Age30-35

SkinCombination, Fair, Warm

HairRed, Wavy, Fine

EyesGreen


5.0
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12 years ago

Love Tarte LCL mascara. I have long blonde eyelashes with blue eyes. My lashes are thin/ fine, like my hair, but I have lots of them. This Tarte mascara is perfect for me. Some mascaras look...

About reviewer (40 reviews)

Age30-35

SkinNormal, Fair

HairBlond

EyesBlue


4.0
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12 years ago

Pretty decent mascara. Does everything I want it to. BUT I'm still on the search for a really good volumizing mascara. I have long eye lashes so I want to thicken them to look almost fake. I...

About reviewer (52 reviews)

Age19-24

SkinAcne-prone, Fair, Not Sure

HairBrown, Kinky, Fine

EyesHazel


5.0
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12 years ago

Love it, it's so nice and lengthening and volumizing, lasts all day. It looks great, it even holds my curl a little, my eyelashes are incredibly straight but it holds them far from pointing down...

About reviewer (100 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairOther, Wavy, Medium

EyesGreen


5.0
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12 years ago

This mascara is incredible if you're looking for all-around length, volume, definition, and curl holding abilities. It is beautiful on my lashes and lasts throughout the day. I have long, thick...

About reviewer (153 reviews)

AgeUnder 18

SkinVery Dry, Medium, Neutral

HairBlack, Wavy, Coarse

EyesBlack


2.0
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12 years ago

This was very basic looking on me. I did not see much volume or length. I did see a little bit of flaking and it did smudge as well.

About reviewer (47 reviews)

Age36-43

SkinDry, Fair, Not Sure

HairBlond, Other, Other

EyesBlue


5.0
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12 years ago

I bought this in the summer after reading reviews here. Full n Soft mascara by Maybeline has been my go to mascara but i was curious to see the hype. The only high end mascara i have bought is...

About reviewer (50 reviews)

Age36-43

SkinDry, Fair-Medium, Warm

HairBlond, Wavy, Medium

EyesBlue


4.0
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12 years ago

Does a nice job of separating and highlighting length of lashes. Before I used Latisse it really wasn't worth the money because I didn't have much length to highlight but now that my lashes are...

About reviewer (4 reviews)

Age36-43

SkinAcne-prone

HairBrown

EyesGreen


2.0
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12 years ago

I've purchased this twice. Product was very black and gave decent length and volume. Didn't have many clumping problems. Both times the tube changed consistency after a couple of weeks, thinned,...

About reviewer (37 reviews)

Age25-29

SkinDry, Fair, Warm

HairBrunette, Other, Fine

EyesHazel


4.0
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12 years ago

It's in between natural and dramatic for me. Lengthens nicely, volumizes nicely, doesnt clump. Overall good and does what a mascara is supposed to do..but like i said nothing dramatic. An everyday...

About reviewer (32 reviews)

AgeUnder 18

SkinDry, Fair, Not Sure

HairBrown, Straight, Fine

EyesBlack


3.0
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12 years ago

separates lashes very well, no clumping but does nothing in lenghtening or volumizing, most drugstore brands will work just as well and not worth the extra $$$

About reviewer (181 reviews)

Age30-35

SkinVery Oily, Olive, Warm

HairBlack, Straight, Fine

EyesBrown


3.0
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12 years ago

I didn't like the effect of this, though I could see why some could. For me, it really, really lengthens (too much for me!) - but that's it. Plus the lashes all get very separated, which makes me...

About reviewer (14 reviews)

Age19-24

SkinDry, Fair-Medium, Not Sure

HairBrown, Wavy, Medium

EyesBrown


5.0
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12 years ago

The BEST mascara out there!! Beats Mac Haute and Naughty and Zoom and Diors. Doesn't clump, makes lashes long and full. Doesn't run and is easy to take off. A tad on the pricey side but well...

About reviewer (155 reviews)

Age36-43

SkinOily, Olive, Warm

HairBrown, Wavy, Coarse

EyesGreen


5.0
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12 years ago

If you're looking for a mascara for everyday use, this one is amazing. It really separates lashes and gets them to look full yet natural. That being said though, it is buildable. It wears well, and...

About reviewer (84 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBrunette, Wavy, Coarse

EyesGreen


3.0
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12 years ago

Meh, I'm a little disappointed with this mascara. It doesn't hold a curl at all, which is what I was looking for. It does, however, lenghten and volumize pretty nicely. I think this would look...

About reviewer (12 reviews)

AgeUnder 18

SkinSensitive, Fair

HairBrown

EyesBrown


4.0
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12 years ago

This does a good job of holding the curl of the eyelashes which I really like. It doesn't add a ton of volume, but it does add some and lengthen some. I didn't have any problems with it smudging,...

About reviewer (88 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Other

EyesBrown