63%
would repurchase
3.8/5
package quality

price range

description

A cult-classic mascara dressed up in yellow plaid for the season.This best-selling vegan mascara lengthens, curls, and volumizes your lashes. A blend of curated ingredients soften and nourish your lashes with each coat, leaving them in perfect condition. Curl and separate every lash with the 360° magniLASH wand for a naturally defined and voluminous look.

ingredients

Ingredients: Aqua, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated stearyl olive esters, stearic acid, cera carnauba, triethanolamine, alcohol, candelilla cera, acacia senegal gum, panthenol, VP/VA copolymer, polyvinyl alcohol, aminomethylpropanediol, chlorphenesin, iron oxides (CI 77499).

Reviews

Reviews


5.0
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12 years ago

This is my favorite mascara EVER. I've used it for years. I use the non-waterproof one because I hate waterproof mascara in general. It does seem to dry out a little fast compared to a wetter...

About reviewer (19 reviews)

Age19-24

SkinAcne-prone, Medium, Warm

HairBrunette, Other, Other

EyesBrown



5.0
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12 years ago

Great Mascara. I like it best with the Tarte Primer or The Dior one. I sometimes use it alone and it looks very natural and makes my lashes look crazy long but when I use the primer I get the...

About reviewer (24 reviews)

Age44-55

SkinCombination, Fair-Medium, Neutral

HairBlond, Wavy, Fine

EyesGreen


4.0
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12 years ago

This mascara makes my lashes look AMAZING! I have thick and dark lashes but they are short so I need a little help to make them stand out and this mascara does the job! It has decent staying power...

About reviewer (34 reviews)

Age30-35

SkinSensitive, Fair-Medium, Warm

HairBrunette, Wavy, Coarse

EyesBrown


5.0
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12 years ago

I am ALWAYS in search of a mascara I love ever since they quit making my Maybelline lash expansion. I have tried all the expensive ones, ones from Japan down to the dollar ones. NOTHING has made...

About reviewer (30 reviews)

Age44-55

SkinDry, Fair, Not Sure

HairBrown, Straight, Fine

EyesBrown


5.0
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12 years ago

I really do need to just go out and buy a full sized tube of this. I can't believe I haven't written a review yet! Where do I start!?!? This makes my lashes look like false lashes. I love it. It...

About reviewer (743 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBrown, Wavy, Medium

EyesHazel


4.0
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12 years ago

This mascara is incredible. I only need to put on one coat to get the same look as 3 coats of my old mascara. Doesn't clump. Amazing. Seriously. The only reason I didn't give it a five is because I...

About reviewer (2 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium

HairBlond

EyesBlue


4.0
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12 years ago

This is my current mascara. I am A COMPLETE MASCARA JUNKIE. I have long, but BLONDE, sparse lashes. So I'm never looking for length, just volume and darkness. This is hard to do without clumping,...

About reviewer (25 reviews)

Age19-24

SkinVery Dry, Medium, Warm

HairBlond, Wavy, Fine

EyesBlue


5.0
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12 years ago

I'm in love with this mascara! I picked it up when I was on holiday in the US not knowing much or having tried any Tarte products. I was very impressed when I first tried it - volume, definiton and...

About reviewer (99 reviews)

Age25-29

SkinCombination, Medium, Warm

HairBlack, Wavy, Coarse

EyesBrown


3.0
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12 years ago

I bought this mascara because a friend on the makeup business recommended it. I didn't like it at all. The more coats I applied, the clumpier it got (and no I didn't let it dry in between coats)....

About reviewer (3 reviews)

Age25-29

SkinNormal, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesBlue


5.0
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12 years ago

This is my absolute favorite mascara. I stumbled upon it in a Tarte sampler and was extremely impressed. As soon as the sample ran out I went to Ulta to buy the real deal, almost didn't when I saw...

About reviewer (6 reviews)

Age30-35

SkinOily, Fair

HairBrunette

EyesGray


4.0
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12 years ago

I got this from Sephora as part of Tarte's "The Standouts" set. It is true what others have written, that is is hard to hold a curl with this mascara but I find that with a lash primer, it can. I...

About reviewer (56 reviews)

Age44-55

SkinCombination, Fair, Not Sure

HairBrunette, Other, Medium

EyesBrown


1.0
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12 years ago

I received the sample size from Sephora and it didn't do very much for my lashes. The look is very natural with minimal definition and a little length. Nothing special. Perhaps the full size is a...

About reviewer (470 reviews)

Age36-43

SkinDry, Fair, Cool

HairBrunette, Wavy, Fine

EyesHazel


2.0
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12 years ago

I received a sample of this mascara from Sephora, and I have to say, I'm really glad I didn't buy it. I have naturally very long lashes that are almost white blonde, so what I need from mascara is...

About reviewer (138 reviews)

Age30-35

SkinAcne-prone, Fair, Neutral

HairBlond, Wavy, Medium

EyesBlue


4.0
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12 years ago

I've been using Full 'n Soft for several years, and I still think it is a good mascara. However, I feel like my lashes have been more dry and brittle, and Full 'n Soft is not giving me the length...

About reviewer (12 reviews)

Age25-29

SkinDry, Fair, Warm

HairBlond, Straight, Fine

EyesGray


5.0
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12 years ago

After using phycisians formula organic wear for 2 years I tried this mascara and love it. The Tarte mascara makes my lashes so lush with out flaking or uncurling like the organic wear did. This...

About reviewer (22 reviews)

Age30-35

SkinSensitive, Fair-Medium

HairOther

EyesHazel


3.0
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12 years ago

I got this sample with the reward points I received in Sephora. It's not bad at all, but nothing worth going crazy over. Does exactly what Make Up For Ever Smoky Lash does. I'll have to research...

About reviewer (90 reviews)

Age19-24

SkinSensitive, Fair, Not Sure

HairBlack, Other, Other

EyesBrown


1.0
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12 years ago

I received a deluxe sample of this that came with the eyelash curler I purchased. Curler works great,mascara not so great. Immediately after application it started to irritate my eyes and I could...

About reviewer (337 reviews)

Age36-43

SkinCombination, Dark, Not Sure

HairBlack, Other, Other

EyesBrown


4.0
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12 years ago

Wow, I did not expect to love this mascara as much as I do. I can't really comment on the price because it came as a free sample with a tarte eyelash curler I purchased in Sephora. But the regular...

About reviewer (93 reviews)

Age19-24

SkinSensitive, Medium, Warm

HairBrunette, Other, Medium

EyesBrown


1.0
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12 years ago

This would of been a nice duo primer & mascara it really glids on really really nice it really makes your lashes really long and thick and curls nice @ first but, after 30 mins there goes to curl...

About reviewer (32 reviews)

Age44-55

SkinNormal, Fair-Medium

HairBrown

EyesHazel


4.0
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12 years ago

I read some good reviews on this mascara and was really excited to try it out. It is safe to say that I love it! After the first application there was a noticeable difference and after two it was...

About reviewer (90 reviews)

Age19-24

SkinNormal, Medium, Not Sure

HairBrown, Straight, Fine

EyesBrown