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4.3

145 reviews

84%
would repurchase
4.3/5
package quality

price range

Reviews

Reviews


5.0
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15 years ago

HG pencil eyeliner. 'Nuff said. Staying power is great. I often get a little smudging on my lower lashline on the outer corner, but it stays on my waterline for hours. I won't buy another brand...

About reviewer (30 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBrunette, Straight, Fine

EyesBlue



4.0
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15 years ago

I like this more then MAC teknikohl. Great product for two dollars! A little mid day smudging but really what two dollar eyeliner wont? GREAT BUY

About reviewer (28 reviews)

AgeUnder 18

SkinDry, Fair

HairBrunette

EyesBlue


5.0
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15 years ago

I definitely need to add my HG RAVE for this product!! Years ago, my favorite way to line my eyes was eyeliner in the waterline... but the constant maintenance battle was just too much. Under my...

About reviewer (41 reviews)

Age36-43

SkinCombination

HairRed

EyesBlue


4.0
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15 years ago

These work pretty well and are cheap at $2 on sale. They go on fairly easily, and do almost stay put. Whether I use primer or not, there is always one smudge right at the crease, which may be from...

About reviewer (171 reviews)

Age30-35

SkinAcne-prone

HairBlack

EyesBrown


5.0
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15 years ago

I've used eyeliners from Urban Decay, Stila, Revlon, and so much more.. but none of those compare to this eyeliner. I have it in black and It's SO easy to apply and like it says, it's definitely...

About reviewer (4 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrown

EyesBrown


5.0
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15 years ago

This is my HG eyeliner! I've tried eyeliners from Rimmel, Revlon, Maybelline, Urban Decay, L'oreal, Shiseido and more. Mostly I was looking for an eyeliner that wouldn't smudge, but none worked-...

About reviewer (19 reviews)

Age19-24

SkinNormal, Fair, Not Sure

HairBlack, Wavy, Other

EyesBrown


4.0
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15 years ago

This is a really nice eyeliner! If you are looking for an eyeliner to line your waterline but don't want to splurge for HE liners, give this a try. It goes on sale all the time, currently this...

About reviewer (23 reviews)

Age19-24

SkinNormal, Fair-Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


5.0
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15 years ago

Moss - Shimmer - Dark Green w/Gold Shimmer Olive - Shimmer - Light Olive Green w/Gold Shimmer Raisin - Shimmer - Muted Plum w/Gold Shimmer* Chocolate - Shimmer - True Brown w/Gold Shimmer Teal...

About reviewer (192 reviews)

Age30-35

SkinNormal, Fair-Medium, Neutral

HairBrunette, Wavy, Fine

EyesHazel


3.0
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15 years ago

I was so excited to try this eyeliner. I am an avid user of Make Up Forever's eyeliner and hated spending that much money on a pencil liner. The price was right and I bought it. The eyeliner worked...

About reviewer (118 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBlack, Wavy, Coarse

EyesHazel


5.0
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15 years ago

This liner rocks my world; I use it on my waterline and it has very good staying power. I’ve tried many different liners for my waterline (Urban Decay 24/7, Stila Kajal, Styli-Style, Prestige,...

About reviewer (59 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBlond, Straight, Medium

EyesGreen


5.0
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15 years ago

I wasn't a big fan of Ulta cosmetics before I tried they're automatic eyeliner in Teal Blue. I looove it! It's the first eyeliner I've used that actually stays all day and the color is amazing. I...

About reviewer (1 reviews)

Age19-24

SkinDry, Fair-Medium

HairBlack

EyesBrown


5.0
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15 years ago

I have FINALLY found my HG eyeliner. I've been searching for a dark brown/black eyeliner for months. Black is just too harsh for me at my age. Anyway, all the other high end lines seemed to only...

About reviewer (102 reviews)

Age36-43

SkinCombination, Fair-Medium, Warm

HairBrunette, Other, Other

EyesBrown


5.0
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from

15 years ago

Every so often, you will find something that totally blows your mind, well, for me, that would be the Ulta automatic eyeliner. It is surprisedly smudge-free and yet it's quite soft, so it glides...

About reviewer (253 reviews)

Age30-35

SkinDry, Fair-Medium, Neutral

HairGrey, Wavy, Medium

EyesBrown


5.0
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15 years ago

The ONLY pencil eyeliner to stay on me with no smudges. I normally wouldn't buy pencil eyeliners or even ones that say waterproof because they don't hold up even with an eye primer but this one...

About reviewer (18 reviews)

Age25-29

SkinCombination, Medium, Warm

HairBlack, Wavy, Fine

EyesBrown


5.0
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15 years ago

This is one of the best automatic eyeliners I have tried! I have black/brown and the color is pigmented. It glides on when I apply it and the best part is it doesn't fade or smudge. Amazing. I find...

About reviewer (137 reviews)

Age30-35

SkinCombination, Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


4.0
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15 years ago

Wow. ULTA does $1 sales so often it's hard not to try these out. And with their coupons for 3.50 off of $10 or 20% off it makes it even more ridiculously cheap! These liners work great! Regular...

About reviewer (6 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBrunette, Straight, Other

EyesBrown


5.0
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15 years ago

These are amazing eyeliners. And they are frequently on sale for one dollar or are BOGO or are on some other sale. Get lots of them! They're very convenient, long lasting, do not crease, and do...

About reviewer (78 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


5.0
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15 years ago

I love the Ulta Automatic Eyeliners. I have used them for a few years now and never have any issues! They don't smudge, they last for my whole 12 hour overnight shifts at work, and go on easily! ...

About reviewer (1 reviews)

Age25-29

SkinNormal

HairBrown

EyesHazel


2.0
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15 years ago

I don't know if it's just me, but these liners aren't that creamy for me and I have to put effort when I put them on. Also the color pigmentation of Raisin and the Olive colored one appear black on...

About reviewer (24 reviews)

AgeUnder 18

SkinDry, Olive, Warm

HairBlack, Wavy, Other

EyesBrown


5.0
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15 years ago

I've never been an Ulta fan, but now I think our relationship is back on track. I bought 3 of these when they were on sale (A dollar each! How could I possibly pass that up?) I bought Olive, Blue...

About reviewer (173 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesBrown




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