VIRTUE Full Shampoo, 8 fl. oz.

description

VIRTUE® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with the first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands and help build volume from the inside out and continue to improve the health of hair over time. Key Ingredients: Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier Phospholipids Molecules: derived from natural soybeans that help fight frizz and protect against humidity Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors Key Benefits: Cleanses and dissolves excess oil Helps fight frizz and protect against humidity Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free Clinical Studies*: 84% of women said their hair felt thicker 87% of women said their hair had more body 86% of women said their hair looked fuller *Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).