68%
would repurchase
3.9/5
package quality

price range

Reviews

Reviews


3.0
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21 years ago

In general I haven't been too impressed w/ Almay cosmetics but decided to give this a shot since I heard that the color was really subtle and it came w/ a free cream e/s. I've always been curious...

About reviewer (146 reviews)

AgeUnder 18

SkinOther

HairOther

EyesOther



5.0
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21 years ago

Fabulous mascara. The plum is very subtile, and it sets off my blue eyes nicely. Natural looking lengthing and curling for those of us without naturally gorgous lashes. I would recommend this...

About reviewer (3 reviews)

AgeUnder 18

SkinCombination

HairBrunette

EyesBlue


4.0
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21 years ago

It took me a bit to be grabbed by this mascara. Although I can see no difference between black plum and an normal black mascara, I like it. Maybe it's all in my head but it does make my eyes seems...

About reviewer (20 reviews)

Age30-35

SkinDry

HairBrown

EyesHazel


4.0
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from

21 years ago

I bought this on a rec from Glamour magazine, and I've been very pleased with it. The Plum color is very subtle, but it does seem to make the whites of my eyes brighter. It's a very natural finish,...

About reviewer (135 reviews)

Age25-29

SkinOily, Fair, Not Sure

HairBlond, Straight, Other

EyesOther


4.0
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22 years ago

I was going to ULTA to return some stuff, and I saw the display (for like the fifth time) and was feeling curious so I picked it up. It was $7.50 (I'm used to paying like $3.99 for L'Oreal) so I...

About reviewer (249 reviews)

AgeUnder 18

SkinAcne-prone, Olive, Warm

HairBrunette, Wavy, Fine

EyesBrown


4.0
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from

22 years ago

I really liked this mascara. I wasn't paying attention when I bought it so I was suprised that it was "black plum." Still it goes on nearly black and looks natural. Almay makes some great mascaras...

About reviewer (82 reviews)

Age30-35

SkinVery Oily

HairBrown

EyesGreen


2.0
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22 years ago

I don't like this product. It smudges on my lower lashes and I never noticed a plum color. I'm never happy with drugstore mascaras though, if your used to them than you might like it, just don't...

About reviewer (45 reviews)

Age25-29

SkinNormal

HairRed

EyesBlue


5.0
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22 years ago

I loved this product. It doesn't smudge at all and I got it on sale for 3.50$

About reviewer (1 reviews)

Age19-24

SkinNormal

HairBrown

EyesBlue


5.0
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22 years ago

This mascara gave me Daisy Duck lashes, which is good considering it's really all I've wanted since I was 4.

About reviewer (165 reviews)

Age19-24

SkinDry, Fair-Medium, Not Sure

HairBlond, Wavy, Medium

EyesHazel


1.0
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22 years ago

this is nothing special. it doesnt brighten my eyes, the color plum does not look apparent. and the formula itself clumps, does not lengthen or thicken. next mascara please....

About reviewer (210 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBlack, Wavy, Coarse

EyesBrown


3.0
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22 years ago

This mascara is very average to me. No real complaints, no real raves. I was wishing it was more of a plum color because to me it just looks like a soft black (I have dark eyelashes), which is...

About reviewer (214 reviews)

Age19-24

SkinCombination, Fair-Medium, Cool

HairBrunette, Curly, Other

EyesBrown


5.0
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22 years ago

This is such a pretty mascara. This is not black at all on me, it is a true plum. It looks very pretty and the mascara makes my lashes look thick and full without clumping. This is a new staple for...

About reviewer (586 reviews)

Age19-24

SkinCombination, Other, Not Sure

HairBrunette, Other, Other

EyesBrown


3.0
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22 years ago

I didn't care for this much. It as simply an average mascara that appeared black. It just didn't do much for me. There are plenty of other brands I prefer over this one.

About reviewer (1546 reviews)

Age

SkinCombination, Fair

HairBrunette

EyesBrown


3.0
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22 years ago

This mascara does build some length but no thickess. The plum doesn't show up unless you look at your lashes in natural light. The package is pretty(shimmery purple), I only gave it a three for a...

About reviewer (77 reviews)

Age30-35

SkinSensitive, Olive, Warm

HairBrunette, Other, Fine

EyesBrown


5.0
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22 years ago

I saw this new mascara at KMart so of course I had to pick it up. It applys nicely without clumping or smearing and it makes my lashes look so thick and full. The color is black with plum tones...

About reviewer (3778 reviews)

Age19-24

SkinDry, Other

HairBrunette

EyesHazel




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