Huggable Lipcolour - Red Necessity

I purchased this online, and returned it. Granted, it was a pretty pinkish red shade, very balmy and thick in formula, pretty long lasting, too. I wanted it to be a true red, but it wasn't. Today I...

This lipstick is great! It's very hydrating and has a wonderful finish. The color is somewhat sheer, but also very pigmented, perfect for daytime/work wear. It has a surprisingly long wear time....

BUY THIS NOW!!! I was at the MAC counter yesterday (picking up an eye shadow that is being discontinued) and "just took a look" at the new Huggable lip colours, which had only just been put on...