72%
would repurchase
3.2/5
package quality

price range

description

A 24-hour liquid foundation with a flawless, natural, matte finish that unifies uneven skin tone and covers imperfections with buildable coverage.

ingredients

Water\Aqua\Eau , Cyclopentasiloxane , Trimethylsiloxysilicate , Peg/Ppg-18/18 Dimethicone , Butylene Glycol , Tribehenin , Polyglyceryl-3 Diisostearate , Magnesium Sulfate , Tocopheryl Acetate , Polymethylsilsesquioxane , Methicone , Laureth-7 , Xanthan Gum , Alumina , Sodium Dehydroacetate , Disteardimonium Hectorite , Cellulose Gum , Propylene Carbonate , Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate , Phenoxyethanol , [+/- Iron Oxides (Ci 77491, Ci 77492, Ci 77499) , Mica , Titanium Dioxide (Ci 77891)]

Reviews

Reviews


5.0
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5 years ago

ELDW is the mother of long-lasting, medium buildable coverage foundations. It's been around for a long time and it's no surprise that it's the UK's No. 1 Foundation. I like to apply this with a...

About reviewer (4 reviews)

Age30-35

SkinSensitive, Fair, Cool

HairBlack, Straight, Fine

EyesBrown



2.0
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5 years ago

I used to wear this everyday in my early twenties - before the days of beauty blenders (how did we survive) and apply with my fingers - after repurchasing for a summer wedding where I needed...

About reviewer (8 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBlond

EyesBrown


4.0
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5 years ago

This is my favourite foundation I've used so far. It's full coverage but isn't FULL coverage or cakey, so I feel like it give a classier look. I really like the staying power and it doesn't crease...

About reviewer (2 reviews)

Age25-29

SkinCombination, Fair

HairBrunette

EyesGreen


1.0
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5 years ago

The only thing which works with this foundation is the packaging. It stays on, but it looks terrible who wants to cake up its face anymore except some Youtube chillers but come on we need real use...

About reviewer (41 reviews)

Age30-35

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
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5 years ago

Been using this for years, especially in warm weather because it stays on better than any other foundation I've ever tried.

About reviewer (2 reviews)

Age56 & Over

SkinOther, Medium

HairBrown

EyesHazel


2.0
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5 years ago

Everyone swears by this foundation, but it looks terrible on my skin. I have oily skin and I thought I will try this one because of the all great reviews that I read. It looks patchy around my...

About reviewer (29 reviews)

Age25-29

SkinCombination, Fair-Medium, Cool

HairBrunette, Wavy, Fine

EyesBrown


5.0
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5 years ago

I love this foundation! I can’t believe I waited so long to finally try it! Holy grail for life! I have EXTREMELY oily skin ... I am pretty much a greaseball. I can’t even go 1-2 hours without my...

About reviewer (14 reviews)

Age25-29

SkinOily, Medium

HairBrown

EyesBrown


5.0
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5 years ago

Background: oily t zone, acne prone & redness Pros: - lasts all day (blotting required because i'm oily) - best foundation i've used for my oily skin (there could be better ones, but im on a...

About reviewer (24 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBlond, Straight, Medium

EyesBrown


5.0
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5 years ago

I ended up loving this product! I held off on it for so long because of the price but after reading many helpful reviews here on MakeupAlley I decided to take the plunge and I totally do not regret...

About reviewer (2 reviews)

Age25-29

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


2.0
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5 years ago

I wanted to love this foundation because everyone and their mother raved about it to me. When I actually gave in and decided to give it a try I was highly disappointed. Firstly, it oxidized and...

About reviewer (131 reviews)

Age25-29

SkinCombination, Olive, Warm

HairBlack, Wavy, Fine

EyesBrown


4.0
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6 years ago

Update: Apparently the sand was way too light of a color on me. They put me in 3n1 Ivory Beige, and maybe this is the newer formulation but does not make me itch. However it does stay a little...

About reviewer (1680 reviews)

Age56 & Over

SkinSensitive, Fair, Warm

HairBrown, Wavy, Fine

EyesHazel


1.0
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6 years ago

I bought this foundation multiple times in the past... I think they changed the formula again. I have to use a lot, which wasn't the case with the 'previous' version. The end result was horrible: I...

About reviewer (167 reviews)

Age36-43

SkinNormal, Fair-Medium, Neutral

HairOther, Other, Other

EyesBlue


4.0
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6 years ago

i'm only giving it a 4 because despite having so many shades it doesnt have the perfect match for me. This is the only foundation that has given me compliments on a bad skin day.

About reviewer (12 reviews)

Age25-29

SkinCombination, Olive

HairBlack

EyesBlack


1.0
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6 years ago

This used to be the only foundation for me, started using it about 20 years ago and loved it as I have very bad acne scarred skin and used to get loads of compliments on my foundation. Then about...

About reviewer (1 reviews)

Age36-43

SkinCombination, Medium Brown

HairBlack

EyesBlack


5.0
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6 years ago

I can't believe I didn't review my HG foundation! This foundation is incredible! I am oily and live in a place with temperatures ranging from 25 to 35°C. I apply my makeup around 6:30AM and this...

About reviewer (36 reviews)

Age44-55

SkinOily, Olive, Neutral

HairBlack, Curly, Fine

EyesBrown


1.0
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6 years ago

This WAS my HG. I say was because the new formula is just hideous. I hadn’t realised it had changed until the first application of a new bottle. I couldn’t understand why it wasn’t drying! It...

About reviewer (4 reviews)

Age36-43

SkinDry, Fair

HairBlond

EyesGreen


5.0
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6 years ago

This is truly a unicorn foundation! A lot of foundations in my experience wear off too easily on their own but Double Wear just doesn't budge until I'm ready to take it off. It's INCREDIBLY rare...

About reviewer (222 reviews)

Age25-29

SkinOily, Medium, Warm

HairBlack, Straight, Fine

EyesBrown


1.0
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6 years ago

I have been using the double wear foundation for about 3 years in the shade mocha. I decided to try out rich cocoa as I felt mocha was getting a bit too neutral for my skintone, I was in Manchester...

About reviewer (1 reviews)

Age25-29

SkinOily, Dark

HairOther

EyesOther


5.0
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6 years ago

HG right here, and I've used a ton of foundations throughout the years. I'm 29, oily, with texture from acne/pores. This sits wonderfully on my skin. I can wear it alone or over a more dewy primer....

About reviewer (382 reviews)

Age30-35

SkinAcne-prone, Fair, Neutral

HairOther, Curly, Fine

EyesHazel


2.0
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6 years ago

My favourite foundation texture is Lancome Teint Idole Ultra Wear 24H, which I can't unfortunately doesn't match me in any colour since they changed the formula and now oxidises horribly. So I...

About reviewer (2 reviews)

Age36-43

SkinSensitive, Fair-Medium

HairBrown

EyesGreen