89%
would repurchase
4.2/5
package quality

price range

Reviews

Reviews


5.0
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12 years ago

Buy it on Ebay, not discontinued there :) Not a brownish brown, more like a softer black. PERFECT daytime mascara. Doesn't dry out in the container (I wear makeup 1-2 days a week and used it up...

About reviewer (35 reviews)

Age25-29

SkinDry, Fair, Warm

HairBrown, Straight, Fine

EyesBrown



4.0
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13 years ago

This is actually the mascara I use every single day! I am in love with it. I prefer more of a natural look since I don't like to look too made up and this one is perfect! It doesn't clump, it...

About reviewer (21 reviews)

Age19-24

SkinCombination, Olive, Neutral

HairBlack, Wavy, Medium

EyesBlack


2.0
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14 years ago

This gives glossy excellent length and volume. It's pretty much black with slight brown undertones, but not grey! People can tell when I wear it, even though it's not clumpy. Since the full n...

About reviewer (36 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


4.0
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14 years ago

This mascara has been my HG for years now. I have some decent length naturally, so i look for something that'll give me good thickness. I've tried a bunch of drugstore mascaras and this one has...

About reviewer (7 reviews)

Age25-29

SkinDry, Fair

HairRed

EyesBlue


5.0
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from

14 years ago

Best mascara ever!! I've used others, but always come back to full-n-soft. My lashes are naturally dark, so I don't want a carbon black look so this browny back is perfect! I get full lashes...

About reviewer (47 reviews)

Age

SkinCombination, Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


5.0
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from

14 years ago

This is my HG mascara! It lifts, it separates, it lengthens, it doesn't clump, it is easy to remove. I have tried & liked other mascaras, but I love this because it is affordable, and as a mom, the...

About reviewer (5 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBrown, Wavy, Fine

EyesGreen


4.0
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14 years ago

Ok so this is technically my everyday mascara. It's not a dramatic mascara but i do love it. With my azn lashes it gives it a bit volume good length and makes my lashes more noticeable. I love this...

About reviewer (4 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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14 years ago

I was getting really pissed off because I'd tried so many mascaras and none of them got the desired effect...then I bought this one, on a whim. Love at first swipe baby.

About reviewer (3 reviews)

AgeUnder 18

SkinCombination, Fair

HairBrown

EyesBrown


1.0
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14 years ago

I know this mascara is very popular, but I'm going to come right out and say it: I wasted $14AUD on a tube of this -- that's right, a tube of mascara from the pharmacy in Australia costs almost as...

About reviewer (115 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBrunette, Straight, Fine

EyesBlack


5.0
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14 years ago

LOVE IT!! Best MASCARA!! Keeps lashes healthy and soft and conditions your lashes at the same time. May have to do a bunch of coats to make it look dark and thick. Easy to wash off too and gently...

About reviewer (13 reviews)

Age19-24

SkinSensitive, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown


4.0
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14 years ago

Back when I first started wearing makeup I resisted mascara because I hated the stiff, crispy spidery look that mascara gave. Enter Full 'n' Soft! I prefer the non-waterproof kind and it goes on so...

About reviewer (27 reviews)

Age30-35

SkinNormal, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesBrown


5.0
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14 years ago

HG Daytime Mascara Hands Down. I have long lashes all I need is some definition and color. This delivers on those points and stays put all day. No flaking, love the brush, very easy to use...

About reviewer (77 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesHazel


5.0
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14 years ago

This is my hands down FAVORITE mascara. I have tried alot, including expensive brands and such, and I always come back to this <3

About reviewer (2 reviews)

AgeUnder 18

SkinOily, Fair

HairBlond

EyesBlue


5.0
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14 years ago

I have been using this mascara for years, but have also tried others, including very expensive ones like YSL. AND NOTHING COMPARES. Love it, doesn't make my lashes clumpy, and it comes off easily...

About reviewer (4 reviews)

AgeUnder 18

SkinAcne-prone, Fair

HairOther

EyesGreen


5.0
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14 years ago

It's just like the name says. Leaves your lashes soft and flexible, not still like a lot of other stuff. And they look full cos they don't look spiky.

About reviewer (2 reviews)

Age

SkinOther, Other

HairOther

EyesOther


5.0
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14 years ago

my HG mascara for years!!! love the formula, love the wand, i love everything about this mascara! i've tried other drugstore brands and some high end brands and i always compare them to this one...

About reviewer (6 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesBlue


4.0
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14 years ago

This does a very good job of making my lashes natural and defined, but sometimes I have to apply it with ALOT of applications to make it even show up.

About reviewer (6 reviews)

Age19-24

SkinOily, Fair-Medium

HairBrown

EyesHazel


5.0
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from

14 years ago

oh my gosh, i love this stuff!!!!!!!! it makes my lashes look sooo pretty and soft! it definetely does it's job, gives lashes fullness and keeps them soft :) Don't ever discontinue! It doesn't...

About reviewer (20 reviews)

Age44-55

SkinCombination

HairBlond

EyesBlue


5.0
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14 years ago

I love this mascara! I gotta say that this is my HG mascara. It does what it's suppose to do. It softens, defines and makes your eyelashes appear fuller. Not only it makes your eyelashes looks...

About reviewer (2 reviews)

AgeUnder 18

SkinOily, Olive

HairBrunette

EyesBrown


5.0
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14 years ago

LOVE IT. I used Fresh Supernova religiously, went through about four tubes of it. Then I was out, and didn't have time to go to Sephora to get more. So I bought this one, remembering someone tell...

About reviewer (6 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrunette

EyesGreen