80%
would repurchase
4.0/5
package quality

price range

description

ingredients

Major ingredients: Isododecane, polyethylene, Beeswax, palmitic acid / ethylhexanoate, dextrin, propylene carbonate, tocopherol, camellia oil, chamomilla recutita, Nylon-6, alkyl (C30-45 ) Mechikon, distearate Al, glyceryl isostearate, tri (caprylate / caprate), glyceryl, dimethicone, talc, iron oxide

Reviews

Reviews


4.0
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12 years ago

Love this mascara. It is hands down the best lengthening and volumizing mascara I have ever used. I bought this while I was in Japan last year and have been using the same tube for almost a year...

About reviewer (24 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBrown



4.0
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12 years ago

I found this mascara through some online research and decided to give it a try. I was slightly scared to use it because I read that it's so hard to take off. The package I got ended up coming...

About reviewer (12 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBlack

EyesBrown


2.0
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12 years ago

The Long and Curl mascara is quite horrible compared to the Frame and Curl one from the Kiss Me Heroine brand. It does not hold a curl at all; my lashes fall flat within minutes of putting on this...

About reviewer (37 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlack, Wavy, Coarse

EyesBrown


3.0
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12 years ago

EDIT June 29, 2013: I just came back from Japan, so I can definitely reassure it has NOT been discontinued, unlike other reviews -- this is a very popular mascara/brand, so you can find this...

About reviewer (112 reviews)

Age25-29

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBrown


1.0
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12 years ago

Oh my god this mascara is a nightmare to remove, really a total nightmare, as in I didn't think it would come off and even 1 week after having applied it only once and scrubbing the hell out of my...

About reviewer (5 reviews)

Age25-29

SkinCombination, Olive

HairBrunette

EyesGreen


5.0
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from

12 years ago

My HG mascara. Very lengthening and never ever smudges or flakes. Easily buildable to add volume for evenings/special events. It's the only mascara I've ever repurchased more than once. It...

About reviewer (11 reviews)

Age25-29

SkinAcne-prone, Fair, Neutral

HairBlond, Other, Fine

EyesBrown


5.0
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12 years ago

I love this mascara, it stays on forever without smudging, and most importantly to me it holds a curl like no other. I have a sort of awkward situation where on one eye my lashes will curl fine,...

About reviewer (3 reviews)

Age25-29

SkinNormal, Medium, Neutral

HairBlack, Wavy, Coarse

EyesGreen


5.0
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12 years ago

My Holy Grail mascara. For five years (since I started using it), I have not found a match for its efficacy. It holds curl perfectly, does not smudge or flake, and seems to last forever. A godsend...

About reviewer (31 reviews)

Age19-24

SkinSensitive, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBlack


5.0
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12 years ago

I love this mascara! I have straight lashes and issues with smudging. This mascara is just perfect for asian eyes. The brush is nice and small so it is a great size for small eyes and getting to...

About reviewer (170 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBlack, Straight, Fine

EyesBrown


5.0
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12 years ago

This mascara is one of my absolute favorites! I use it religiously on my bottom lashes. I have oily eyelids, and this stuff holds curl like a dream and doesn't smear AT ALL. You can probably go...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


5.0
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12 years ago

This is not a mascara that is readily available to me here in Canada, but I made sure to buy two back-ups on a vacation trip to Hong Kong this summer. I have medium length, thin straight...

About reviewer (79 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBlack, Other, Other

EyesBrown


4.0
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12 years ago

Can't complete my makeup without this. I have had a few friends who went out to get it after asking me what mascara I was wearing. (Can't stop smiling) The brush is slightly different from the...

About reviewer (48 reviews)

Age19-24

SkinAcne-prone, Fair, Cool

HairBrown, Wavy, Medium

EyesBrown


2.0
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12 years ago

After reading amazing reviews on MUA, I have decided to give it a try. I have long full lashes naturally, and this mascara made them look worse! It hardens on lashes and is extremely hard to take...

About reviewer (142 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairOther, Straight, Other

EyesGreen


4.0
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12 years ago

I bought this online as it seems to be touted as amazing for holding a curl. This may be true, but I found this mascara to make my lashes look clumpy and SHORTER than without mascara. YES, it...

About reviewer (870 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrunette, Other, Medium

EyesBlue


1.0
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12 years ago

Really disappointed with this mascara. Bought it off amazon (paid extortionate postage charge tot he UK) after the reviews on MUA. It was pretty expensive altogether for such a small mascara so I...

About reviewer (27 reviews)

Age19-24

SkinDry, Tan, Warm

HairBrunette, Curly, Medium

EyesBrown


5.0
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12 years ago

I have short, straight asian lashes that doesn't hold a curl but this mascara just makes my eyes look bigger and makes my lashes actually visible. It does dry pretty quickly, so you have to brush...

About reviewer (23 reviews)

AgeUnder 18

SkinNormal, Fair, Neutral

HairBlack, Wavy, Fine

EyesBlack


2.0
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from

12 years ago

This was my HG mascara for over 2 years but the new formula and packaging that they have recently released has been a huge disappointment! The new formula just doesn't give the same...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBrown

EyesBrown


5.0
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12 years ago

I love this mascara too. I use it all the time makes a big differences if you have skimpy Asian lashes like mine, doesn't run, last all day and holds a curl I usually buy it on ebay or SASA.com

About reviewer (224 reviews)

Age30-35

SkinCombination, Olive, Warm

HairBrown, Straight, Other

EyesBrown


5.0
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12 years ago

I will ALWAYS come back to this mascara IT IS AMAZING. Smudgeproof + waterproof, makes my lashes stay curly all day long :)

About reviewer (11 reviews)

AgeUnder 18

SkinOily, Medium

HairBrown

EyesBlack


2.0
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12 years ago

I read all the reviews on how this is one of the best mascaras on the market and in my search for the HG mascara, I just HAD TO buy it. Unfortunately, I found it to be a big disappointment! Yes,...

About reviewer (6 reviews)

Age30-35

SkinVery Oily, Fair-Medium

HairBrunette

EyesBrown