80%
would repurchase
4.0/5
package quality

price range

description

ingredients

Major ingredients: Isododecane, polyethylene, Beeswax, palmitic acid / ethylhexanoate, dextrin, propylene carbonate, tocopherol, camellia oil, chamomilla recutita, Nylon-6, alkyl (C30-45 ) Mechikon, distearate Al, glyceryl isostearate, tri (caprylate / caprate), glyceryl, dimethicone, talc, iron oxide

Reviews

Reviews


5.0
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9 years ago

I've used this a few times now, but after just the first use, I knew this had become my HG mascara. Blows everything else I've ever used out of the water. Pros: - Cute packaging (doesn't really...

About reviewer (14 reviews)

Age25-29

SkinDry, Fair, Cool

HairBrunette, Wavy, Fine

EyesBlue



4.0
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9 years ago

CosDNA: http://www.cosdna.com/eng/cosmetic_7e22183252.html Official page: http://www.isehan.co.jp/heroine/items/point/mascara/1144/ Price: 1080yen Pros: - very long staying power -...

About reviewer (47 reviews)

Age25-29

SkinAcne-prone, Medium, Warm

HairBlack, Straight, Coarse

EyesBrown


3.0
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9 years ago

This mascara is perfectly acceptable, but it didn't impress me. It didn't lengthen my eyelashes by much, or curl them at all, and they don't look any thicker. The only perceptible difference in...

About reviewer (10 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairBlond, Wavy, Fine

EyesBlue


5.0
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10 years ago

I've gone through at least 6 tubes of this stuff (lasts me about 4 months with daily use) it really is my HG.

About reviewer (9 reviews)

Age19-24

SkinVery Oily, Fair-Medium

HairBlack

EyesBrown


5.0
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10 years ago

This mascara is my HG. I've finished 4 tubes of it and gone through the pink (previous) and black packaging. Holds my straight asian lashes after i've curled it, for the whole day. I live in a...

About reviewer (7 reviews)

Age19-24

SkinCombination, Medium

HairBrunette

EyesBlack


5.0
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10 years ago

This is a review for the Heroine Make Long and Curl Mascara in Jet Black. This is the one in the fuchsia tube with a black cap, and gold writing. I recently went on a trip to Japan and bought...

About reviewer (224 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBrown, Straight, Medium

EyesBrown


5.0
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10 years ago

This review is for Heroine Make Long & Curl Super Waterproof mascara For the first time in my life, I found a masacara that can hold my eyelash. This thing is the shiz. My profile: Oily lids,...

About reviewer (3 reviews)

Age25-29

SkinDry, Medium

HairBlack

EyesBrown


3.0
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10 years ago

I asked my mom to bring me back some Heroine Make mascaras when she visited Taiwan (January 2015). So she brought back 2 different types of "long and curl" mascara, one of them being super...

About reviewer (13 reviews)

Age25-29

SkinCombination, Fair-Medium, Cool

HairBrown, Straight, Medium

EyesBrown


5.0
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10 years ago

This is my first review after a long while! I really like this mascara, I had received this as a gift and fell in love. I have somewhat long but straight lashes, and I ONLY use waterproof mascaras...

About reviewer (12 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairBrunette, Straight, Other

EyesOther


2.0
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10 years ago

I bought this because I was suckered into the reviews of crazy long lashes. My lashes are short and fine, so I usually go for mascaras that do it all in terms of thickening and lengthening....

About reviewer (31 reviews)

Age19-24

SkinNormal, Fair, Not Sure

HairOther, Wavy, Fine

EyesBlue


2.0
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10 years ago

I am honestly surprised by the good reviews here. Maybe I got a bad one? The formula is so wet that my eye lashes would droop right away. FYI, I have straight eye lashes. And I really need mascaras...

About reviewer (90 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBlack, Straight, Fine

EyesBrown


4.0
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10 years ago

EDITED 9/9/2015: After using this tube daily for a year, it's still going strong, but I'm not as big of a fan of it as I was before, probably because it's sorta time to replace it. It does hold my...

About reviewer (56 reviews)

Age19-24

SkinOily, Medium, Neutral

HairBlack, Straight, Medium

EyesBlack


4.0
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10 years ago

First time I tried this, it smudged everywhere. I swore off it as it also made my lashes super spindly, though it held a great curl. Second time, same tube, I layered under HG CG Lashblast...

About reviewer (52 reviews)

Age25-29

SkinSensitive, Fair

HairBrown

EyesBrown


5.0
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10 years ago

This is my go-to mascara. The first time I tried it on, I was hooked. Having extremely short and straight lashes make my hunt for mascara so expensive. Since buying this particular one, I have...

About reviewer (1 reviews)

Age19-24

SkinAcne-prone, Fair

HairBlack

EyesBlack


1.0
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10 years ago

Oh my, in the minority again. Shocking! I hate this mascara - really hate it. Extremely fiber-y, super dry, and very dull - almost gray as opposed to black. It made my lashes crunchy - and almost ...

About reviewer (93 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


4.0
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10 years ago

Helloooooo HG mascara! Where have you been all my life? I've used about maybe 3 tubes of this mascara already so I have finally decided to review it! I have short stubby asian lashes... yuck!...

About reviewer (51 reviews)

Age19-24

SkinCombination, Olive, Warm

HairBlack, Wavy, Medium

EyesBrown


2.0
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10 years ago

My lashes typically droop as soon as I apply mascara and as such, this has become my favourite mascara as it manages to hold a curl on them throughout the entire day. It adds a lot of length to...

About reviewer (8 reviews)

Age25-29

SkinNormal, Medium, Warm

HairBlack, Straight, Fine

EyesBlack


4.0
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10 years ago

EDIT: They seemed to have changed the formula so it's more liquidy and has a weird smell to it. I took a lippie off because the new formula does not provide the lash holding power like it did...

About reviewer (10 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBrown


5.0
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10 years ago

This is definitely the best mascara I've ever used. I've worn it for an entire day and unless I rub my eyes, it doesn't leave smudgy racoon eyes like every other mascara does. One tip, you can...

About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Fair-Medium

HairBrown

EyesBrown


5.0
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10 years ago

OMG, I can actually wear mascara! That's right - I'd all about given up on mascara. I have stubborn straight and sparse lashes that will hold a curl for all of 5 seconds. No mascara would keep the...

About reviewer (371 reviews)

Age44-55

SkinSensitive, Fair-Medium

HairBlack

EyesBlack