80%
would repurchase
4.0/5
package quality

price range

description

ingredients

Major ingredients: Isododecane, polyethylene, Beeswax, palmitic acid / ethylhexanoate, dextrin, propylene carbonate, tocopherol, camellia oil, chamomilla recutita, Nylon-6, alkyl (C30-45 ) Mechikon, distearate Al, glyceryl isostearate, tri (caprylate / caprate), glyceryl, dimethicone, talc, iron oxide

Reviews

Reviews


5.0
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8 years ago

HG mascara for me! I have repurchased this three times so far and have no plans to stop. Here's what makes this a great purchase in my view -- Extremely waterproof -- This just just does not...

About reviewer (27 reviews)

Age36-43

SkinCombination

HairBrunette

EyesGreen



4.0
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8 years ago

this mascara is almost as good my old majolica majorca lash expander frame plus that has been discontinued. it lengthens, curls and thickens my asian lashes like no other. and its very longlasting...

About reviewer (483 reviews)

Age30-35

SkinSensitive, Fair-Medium, Warm

HairBrown, Straight, Medium

EyesBrown


5.0
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9 years ago

This is the only mascara that I've used a second tube of. I usually have a few on rotation and never go back to the same one twice but this is the exception. I bought this in Japan (for less...

About reviewer (80 reviews)

Age30-35

SkinOily, Tan, Warm

HairBlack, Straight, Medium

EyesBlack


4.0
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9 years ago

I absolutely love this mascara. I have typical straight asian lashes and oily eyelids, so mascara has always been a struggle for me. I've tried multiple mascaras over the years that are both...

About reviewer (2 reviews)

AgeUnder 18

SkinCombination, Fair, Warm

HairBlack, Straight, Fine

EyesBrown


3.0
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9 years ago

I literally rushed out and bought this after reading rave reviews on MUA and enraptured by the 4+ overall ratings given. Unfortunately this mascara turned out to be a downright disappointment. It...

About reviewer (10 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBlack, Wavy, Medium

EyesOther


5.0
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9 years ago

Yes, yes, yes I would repurchase. This actually does lengthen and add curl, and even adds more than a wee bit of volume. It gives me the kind of curly long doll lashes. I love the formula, you can...

About reviewer (222 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBlond, Wavy, Medium

EyesBlue


4.0
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9 years ago

I have used this mascara since the summer of 2014 and am finishing up my third tube. My rating is really a 4.5, because it doesn't surpass YSL's Waterproof Faux Cils performance-wise. It's not as...

About reviewer (222 reviews)

Age19-24

SkinOily, Medium, Warm

HairBlack, Straight, Fine

EyesBrown


5.0
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9 years ago

Pro: -It works! This is LEGITIMATELY the ONLY mascara I've tried that lengthens and curls (or keeps the curl of) my short, straight, and stubborn Asian eyelashes. It separates my individual...

About reviewer (11 reviews)

Age25-29

SkinCombination, Fair, Not Sure

HairBlack, Other, Other

EyesBrown


5.0
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9 years ago

I wrote a rambling email to my friend about mascaras recently, and here's what I sent her: "heroine make long & curl super waterproof = it should go home. It is drunk. Like a creamy version...

About reviewer (16 reviews)

Age25-29

SkinNormal, Fair, Neutral

HairBrown, Straight, Medium

EyesBlue


5.0
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9 years ago

I think I found my HG mascara. (I have average lashes, average length, volume and curl... Nothing special) Anyways, I was window shopping in an Asian mall while waiting for a table at my...

About reviewer (298 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBrunette, Straight, Medium

EyesBrown


4.0
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from

9 years ago

I heard this is a popular Japanese brand of mascara along with Majolica Majorca. I have the Volume and Curl in Super Waterproof (Black tube with metallic pink). The wand is a tapered brush and I...

About reviewer (78 reviews)

Age19-24

SkinOily, Fair-Medium, Neutral

HairBlack, Straight, Medium

EyesBrown


3.0
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from

9 years ago

I've heard from a lot of other Asians that this mascara is their holy grail product. When this product is used by itself, it's rather disappointing. Doesn't give any volume and the color is not...

About reviewer (3 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBrunette

EyesBrown


2.0
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9 years ago

I have both the lengthening and volumizing versions..but i gotta say that i'm not very impressed with them. For the volumizing one, i can hardly see any volume added on my lashes...i can literally...

About reviewer (395 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBlack

EyesBlack


5.0
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9 years ago

Best mascara ever. Holds my curl beautifully and makes my sparse lashes actually visible. It's so good my mum thought I was wearing falsies. The curved brush makes it easy to apply the mascara...

About reviewer (9 reviews)

Age25-29

SkinDry, Fair-Medium, Not Sure

HairOther, Straight, Fine

EyesBrown


5.0
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9 years ago

Ha! The best mascara i've ever used. Tried a lot of mascaras and brands but won't purchase any other ever again after i found this. Love! Try it yourself.

About reviewer (11 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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9 years ago

This is literally the best mascara anyone can have. My absolute HG product for at least two years. I've tried the pink (older) version prior to the black one and it was great. When they...

About reviewer (31 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlack, Straight, Medium

EyesBrown


4.0
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9 years ago

i'm pretty sure this is for the "long and curl" kiss me mascara (mine is in a pink tube with a black cap) as i can't find that exact name on mua! hopefully it's the correct product. but at any...

About reviewer (22 reviews)

Age19-24

SkinNormal, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesBrown


5.0
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9 years ago

This is my HG when it comes to mascaras (together with Maybelline's "Volume Express") as it: 1. Gets my lashes long. 2. Gets them a little curled... 3. And if applied over curled lashes, VOLUME...

About reviewer (77 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBlond, Wavy, Fine

EyesGreen


5.0
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9 years ago

I rarely wear mascara. I apply it maybe once a year, it smears all over my hooded eyelids after an hour and then I end up trying to blot the mess into something normal looking at whatever function...

About reviewer (27 reviews)

Age44-55

SkinAcne-prone, Fair, Cool

HairOther, Other, Fine

EyesBrown


5.0
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9 years ago

After trying so many mascaras over the years, this has been one that I have repurchased again and again. It is great at creating long lashes, especially layered over a volumizing mascara. The tube...

About reviewer (49 reviews)

Age30-35

SkinDry, Medium, Not Sure

HairBlack, Wavy, Medium

EyesBlack