Can't compare to the NYX (haven't tried it), but my HG eye primer is ++
Mojave ghost , beautiful violets and a whisper of powder
i found it to be VERY protectice, i never got a whisper of a tan but it was way too drying
Light gold Nars Alabaster, Golden champagne Mac Whisper of Guilt
The Smashbox Cover Shot palettes are very nice and smaller; two that are ++
Rainbow FOTD, HAPPY PRIDE!
No such thing as "best" but ++
The Whisper Man by Alex North
Ulta Nude Matte ++
Here's from my spreadsheet, some other colors sneak in there, of course... ++