71%
would repurchase
4.4/5
package quality

price range

Reviews

Reviews


1.0
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10 years ago

Bought on the reco of the woman at Sally's. Really disappointed in this product. Put it over a really nice, neutral dark permanent brown that was starting to fade some. Mixed 3N and 5N because I...

About reviewer (2 reviews)

Age36-43

SkinNormal, Fair

HairBlond

EyesGreen



5.0
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10 years ago

I bought this dye in the color darkest mahogany brown and applied it over my then platinum colored hair I have medium brown hair naturally and this blended very well with my natural color and...

About reviewer (14 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBrunette

EyesOther


3.0
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10 years ago

I struggled between three and four stars on this one. In essence, once you get out of box dye, you know you're USUALLY getting at least a decent product. So I do hold non-box dyes to a higher...

About reviewer (21 reviews)

Age25-29

SkinCombination, Fair

HairBrunette

EyesBrown


5.0
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11 years ago

I have been using Wella Color charm for years to cover my 5% grays. I tried AgeBeautiful Demi, as I had read a few positive reviews of this new dye. I also found that Wella was very difficult to...

About reviewer (37 reviews)

Age30-35

SkinNormal, Fair

HairBrunette

EyesHazel


4.0
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11 years ago

I agree with the comments below closer to permanent than demi. non-drying. leans DARK: go one or two shades lighter. (this is standard when dying over processed hair) left my hair shiny and...

About reviewer (408 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrunette, Wavy, Medium

EyesGreen


2.0
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12 years ago

I started using demi-permanent hair color about 6 months ago as a way to transition my permanently dyed hair to my natural gray. I have only used the Zoto's Age Beautiful demi one time. That was...

About reviewer (1 reviews)

Age36-43

SkinNormal, Fair-Medium, Not Sure

HairGrey, Wavy, Coarse

EyesGray


4.0
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12 years ago

Just adding this new line of DEMI Permanent to the product listing. Found it at sallys and even though I really like the Ion brand demi, I saw this and thought I would give it a try. Seems to...

About reviewer (180 reviews)

Age36-43

SkinDry, Fair-Medium, Neutral

HairBlond, Curly, Medium

EyesBlue




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