UOMA - pronounced OMA (uh-mah) means beautiful and we believe that beauty starts the moment you decide to be yourself. We exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us.
UOMA Beauty is the most inclusive black-owned beauty brand. Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all.
At UOMA we are an empowered tribe. Our race is human, our people are free, our language is color. All are welcome to our beautiful tribe.
This mascara is astonishing. It’s the best mascara I have tried in quite some time, and I try lots of mascara. Better yet, it’s priced better than most drugstore brands. It makes my lashes look gre...Read more
This mascara is astonishing. It’s the best mascara I have tried in quite some time, and I try lots of mascara. Better yet, it’s priced better than most drugstore brands. It makes my lashes look gre...Read more
This review is for the shade "Peng."
I like this a LOT.
I’m a fan of lipstains, owning stains from The Balm, Absolute New York, e.l.f, Colourpop, and Flower Beauty, and I consider Uoma’s entry in the...Read more
This review is for the shade "Peng."
I like this a LOT.
I’m a fan of lipstains, owning stains from The Balm, Absolute New York, e.l.f, Colourpop, and Flower Beauty, and I consider Uoma’s entry in the...Read more
This stuff is just wonderful!
Cruelty-free? Check!
Reasonably priced? Check! It’s priced at around $6.00 USD at CVS and at a certain big-box retailer where probably just about everyone shops at lea...Read more
This stuff is just wonderful!
Cruelty-free? Check!
Reasonably priced? Check! It’s priced at around $6.00 USD at CVS and at a certain big-box retailer where probably just about everyone shops at lea...Read more
I have this in White Pearl and it’s been sold out everywhere. I waited a long time and it finally came back in stock and on sale so I jumped on it. From looking at online swatches I thought it would ...Read more
I have this in White Pearl and it’s been sold out everywhere. I waited a long time and it finally came back in stock and on sale so I jumped on it. From looking at online swatches I thought it would ...Read more
This foundation is surprisingly pretty decent. I found it at Walmart but it performs like a mid or high end product. I wish I could give it a 3.5 but the makeupalley rating system doesn't have half po...Read more
This foundation is surprisingly pretty decent. I found it at Walmart but it performs like a mid or high end product. I wish I could give it a 3.5 but the makeupalley rating system doesn't have half po...Read more
It’s interesting that my experience is opposite from that of the other reviewer. I do have a travel/sample size so that may make a difference. I find this formula fairly wet and extremely volumizing...Read more
It’s interesting that my experience is opposite from that of the other reviewer. I do have a travel/sample size so that may make a difference. I find this formula fairly wet and extremely volumizing...Read more
I wasn’t expecting much. I found my shade online by finding the one equivalent to my current shade in Doublewear. It matched perfectly and didn’t oxidize. The formulation applies effortlessly with a b...Read more
I wasn’t expecting much. I found my shade online by finding the one equivalent to my current shade in Doublewear. It matched perfectly and didn’t oxidize. The formulation applies effortlessly with a b...Read more
Shade: honey honey t1 (nc35 for reference)
PROS
- full coverage
- blends easily
- long wearing
- soft matte finish
- lightweight
- packaging
CONS
- price
- shades run dark
COMMENTS: A full c...Read more
Shade: honey honey t1 (nc35 for reference)
PROS
- full coverage
- blends easily
- long wearing
- soft matte finish
- lightweight
- packaging
CONS
- price
- shades run dark
COMMENTS: A full c...Read more
I enjoy trying drugstore and high-end mascaras, and I have sensitive eyes. Some high end brands bother my eyes, so when a new brand drops, and its cheap, I like to test them out.
This lengthens a lot...Read more
I enjoy trying drugstore and high-end mascaras, and I have sensitive eyes. Some high end brands bother my eyes, so when a new brand drops, and its cheap, I like to test them out.
This lengthens a lot...Read more
This is a YouTube made me buy it product. First, trying to pick a shade is so hard. I am NC15 and I tried T1C white pearl with the purple cap. It’s so weird picking the colors because multiple shade...Read more
This is a YouTube made me buy it product. First, trying to pick a shade is so hard. I am NC15 and I tried T1C white pearl with the purple cap. It’s so weird picking the colors because multiple shade...Read more
