Piperwai was co-founded by Sarah Ribner and Jess Edelstein in 2014. After appearing in 2015 on ABC's "Shark Tank" and receiving an offer from Barbara Corcoran, the brand experienced high demand and a large number of sales. The brand is best known for developing all-natural deodorant made from charcoal. PiperWai offers its product online as well as in over 200 retail boutiques in North America.