Rice Water is a generationally passed down ingredient in Asian Cultures used as a beauty secret weapon. Packed with amino acids and natural anti-inflammatory properties, Rice Water has been used to enhance skin and hair for centuries. Inspired by this ingredient, La La began experimenting with making rice water in her own kitchen and after a few weeks the results didn’t lie. She knew she wanted to bring this to the next level. From there, La La partnered with a team of beauty experts and our Signature Rice Water Complex was born.