About the brand

DECIEM is a humble and happy umbrella of good beauty brands like NIOD, Hylamide, and The Ordinary. DECIEM was founded in 2013 by “the beauty world’s most exciting disrupter”, Brandon Truaxe. During a four-month co-op at a skincare lab, he became angry at the lack of passion, transparency, or insight when beauty products were being developed. After selling his first software company, many years later, Brandon’s frustration at the beauty industry remained and he set off to make a change in the beauty business. That change is DECIEM and we’re working really hard to continue Brandon’s vision for a better world of beauty.

http://deciem.com/

Overall rating
3.7
Created with Sketch.
64%
would repurchase
3.7
Created with Sketch.
Overall rating
64%
would repurchase

Latest Deciem Reviews


The Ordinary Niacinamide 10% + Zinc 1%
3.0
Created with Sketch.

2 months ago

This product went viral so I thought I'd try it. It's pretty basic, not anything special. Feels moisturising on the skin and perfect as a daily use product.

2 people found this review helpful. Did you?

The Ordinary Squalane Cleanser
4.0
Created with Sketch.

3 months ago

I had a great experience with this product, it's become a staple in my skincare drawer. It comes in standard tube packaging and looks creamy at first. You're supposed to rub it with your fingers and i...Read more

2 people found this review helpful. Did you?

The Ordinary Squalane Cleanser
4.0
Created with Sketch.

3 months ago

I had a great experience with this product, it's become a staple in my skincare drawer. It comes in standard tube packaging and looks creamy at first. You're supposed to rub it with your fingers and i...Read more

2 people found this review helpful. Did you?

The Ordinary Hyaluronic Acid 2%+B5
4.0
Created with Sketch.

3 months ago

I thought I'd struck gold when I discovered this product: A serum with Sodium Hyaluronate - a great humectant, yet without silicones, or fragrance, and at such a great price (almost impossible combina...Read more

2 people found this review helpful. Did you?

NIOD Flavanone Mud
5.0
Created with Sketch.

3 months ago

Yes this does sting! More so AFTER I've rinsed off, and that too only 7-8 minutes after applying a very thin layer. No pain no gain as someone once famously said, and for me it's worth the (mild, temp...Read more

7 people found this review helpful. Did you?

NIOD Flavanone Mud
5.0
Created with Sketch.

3 months ago

Yes this does sting! More so AFTER I've rinsed off, and that too only 7-8 minutes after applying a very thin layer. No pain no gain as someone once famously said, and for me it's worth the (mild, temp...Read more

7 people found this review helpful. Did you?

The Ordinary Niacinamide 10% + Zinc 1%
4.0
Created with Sketch.

3 months ago

I’ve been using The Ordinary Niacinamide 10% + Zinc 1% for a while, and overall, it has worked wonders for my skin. Although the texture is a bit slimy and can feel lumpy when applying, the results ma...Read more

8 people found this review helpful. Did you?

The Ordinary Retinol 0.5% in Squalane
3.0
Created with Sketch.

6 months ago

After a disastrous experience with ROC's Retinol night treatment some time back (which came been highly raved about online), I decided to give The Ordinary's a shot. Although 'supposedly' more irritat...Read more

2 people found this review helpful. Did you?

The Ordinary Retinol 1% in Squalane
5.0
Created with Sketch.

6 months ago

THE most effective product I've used so far for KP (chicken skin) on my upper arms. For some odd reason I can't use this on my face without breaking out, despite starting on the relatively mild Granac...Read more

4 people found this review helpful. Did you?