BEAUBELLE was launched in 1995 to be the pioneer in providing holistic rejuvenation through health-giving, pampering and solution-oriented products and services for the harmony of body, mind and soul. An impressive 200 products were initially launched to accentuate Ruby Siah, the BEAUBELLE founder’s belief that: “Life’s true happiness achieved, when you have the harmony of body, mind and soul.” True happiness will lead to both internal and external beauty! Conceptualization Ruby was raised in Malaysia, a country where different races live together peacefully, so the notion of harmonious living was inculcated from young. Inspired by her father who was a successful and righteous businessman, she decided to put her passion in beauty with the business principals of her father to found BEAUBELLE. But her intention wasn’t to create a replica of what beauty brands were already available, but one that would satisfy her belief that true beauty comes from body, mind and soul harmony. She believes in the holistic rejuvenation approach for skin and body well being. This belief has since revolutionized the world of beauty!
