About the brand

100% Pure Cosmetics was founded in a Napa, California in 2005 by James Wang, Susie Wang, and Rick Kostick. They are a "natural cosmetics beauty firm focused on providing healthy skin."* Products are made up of organic, vegan, unrefined ingredients, with no fillers, toxins or synthetics. In addition to 12 retail stores, their products are also available for purchase online. The company is currently based in Silicon Valley, CA. *Source: Company website

https://www.100percentpure.com/

Overall rating
3.8
Created with Sketch.
67%
would repurchase
3.8
Created with Sketch.
Overall rating
67%
would repurchase

Latest 100% Pure Reviews

Fruit Pigmented ultra lengthening mascara
5.0
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6 months ago

I have been using the Ultra Lengthening Fruit Pigmented Mascara in Chocolate Brown for several years now. I rarely have problems with it, although any mascara on me tends to drop a little under my eye...Read more

3 people found this review helpful. Did you?


Bamboo Blur Powder
4.0
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from

3 years ago

I actually do like this powder, but likely won't purchase again as I simply don't like the container. It's not a friendly way to get powder onto your brush to apply without too much getting to the br...Read more

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Bamboo Blur Powder
4.0
Created with Sketch.
from

3 years ago

I actually do like this powder, but likely won't purchase again as I simply don't like the container. It's not a friendly way to get powder onto your brush to apply without too much getting to the br...Read more

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Deep Hydration Sheet Mask
5.0
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3 years ago

Would re-purchase; have re-purchased PROS - calming /soothing / redness-reducing. Great on my sensitive skin! CONS - not deeply hydrating; not drying on skin either - price has increased ; it is mo...Read more

1 person found this review helpful. Did you?

Deep Hydration Sheet Mask
5.0
Created with Sketch.

3 years ago

Would re-purchase; have re-purchased PROS - calming /soothing / redness-reducing. Great on my sensitive skin! CONS - not deeply hydrating; not drying on skin either - price has increased ; it is mo...Read more

1 person found this review helpful. Did you?

100% Pure Vitamin C Serum
3.0
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3 years ago

This is a lightweight gel serum that is made with a stabilized form of vitamin C, Magnesium Ascorbyl Phosphate along with some other useful antioxidants. It is supposed to help firm and brighten the s...Read more

2 people found this review helpful. Did you?

100% Pure Vitamin C Serum
3.0
Created with Sketch.

3 years ago

This is a lightweight gel serum that is made with a stabilized form of vitamin C, Magnesium Ascorbyl Phosphate along with some other useful antioxidants. It is supposed to help firm and brighten the s...Read more

2 people found this review helpful. Did you?

Coffee Bean Caffeine Eye Cream
4.0
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4 years ago

It's a gentle moisturizer for under eye regions. It's going to helps me over time. But it's not the kind that makes some noticeable changes in a short time. It helps swollen eyes more than removing wr...Read more

4 people found this review helpful. Did you?

Bamboo Blur Foundation
2.0
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4 years ago

This is supposed to be 'matte' finish and medium coverage, but I find it has the consistency of a moisturizer (maybe that's why it's known outside the US as 'Bamboo Blur Tinted Moisturizer') and the c...Read more

4 people found this review helpful. Did you?

Bamboo Blur Foundation
2.0
Created with Sketch.

4 years ago

This is supposed to be 'matte' finish and medium coverage, but I find it has the consistency of a moisturizer (maybe that's why it's known outside the US as 'Bamboo Blur Tinted Moisturizer') and the c...Read more

4 people found this review helpful. Did you?

Fruit Pigmented Water Foundation
2.0
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4 years ago

Box description: "it makes you look like you're not wearing any foundation at all" - and that's precisely the problem! There is literally zero coverage here, it's like a splash of watered down color a...Read more

2 people found this review helpful. Did you?